For many financial professionals, the definition of success is as unique as the individuals they serve. 

We’re proud to share what success means to industry experts who are creating Great Retirements with the help of products from Great American.

Why Great American? 

It’s simple. We’re specialists who focus on transparent and easy-to-understand annuity products designed with clients’ retirement needs in mind. With a heritage dating back to 1872, we have the financial strength and stability you and your clients can count on for years to come.

Let’s create Great Retirements together.

Why Annuities?

Annuities offer several key benefits that can make them powerful additions to retirement income plans. Here are three ways you can use annuities to enhance a portfolio:

1. Annuities as a source of predictable, guaranteed growth
If you’re looking for a way to increase the amount of guaranteed lifetime income in a portfolio, an annuity could be a great option. Allocating a portion of existing assets to an annuity can help supplement other sources of guaranteed income like social security benefits, which only account for about 40% of retirement income.1

2. Annuities as an option to protect market gains
As clients near retirement, it’s more likely that focus will shift from high-risk investments to protecting what they’ve accumulated. Assets that are allocated to an annuity receive complete or limited downside protection, reducing the impact a dramatic market downturn might have on a portfolio.

3. Annuities as alternatives to traditional fixed-income investments
Over the last 30 years, the interest rate yields on 10-Year U.S. Treasury Notes have trended down, hitting a historical low of 1.37% in 2016.2 Previously higher rates were providing decent returns in fixed income investments, but now clients may be seeking alternatives. Annuities can provide lifetime income after growing money at a fixed rate, or at rates linked to indexed strategies that provide exposure to market growth, which may help accumulate more assets for retirement.



How to balance risk and reward with a fixed-indexed annuity

We offer a simple experience for you and your clients

Advisor Insights

As a financial professional, you offer advice and insights to your clients every day. But where do you go to get tips to maximize your own success? This section is designed to provide you with practical tips and tricks to help you gain a competitive edge.

3 Steps For Building Trust and Credibility

Did you know there is a 52% chance your next prospect will rule you out before even speaking with you? We conducted research and surveyed more than 600 successful advisors to discover how you can overcome the odds by building trust and credibility in three simple steps.



Establish your 3 Cs1 

Create a professional bio sheet that includes your:



Education, licenses, certifications



Measurable achievements

and results, strengths,

areas of focus



Family, hobbies, interests



Find an approach 

Conversations should follow the acronym FORM.

FORM with Text



Determine the fit2 

Build an ideal client profile to stay focused on your target markets.

Define You

Define You

What makes you unique? Strengths and weaknesses, systems and capabilities

Define Your Client

Define Your Client

Identify your current target

market and potential

markets for expansion

Prioritize Your Markets

Prioritize Your Markets

Select 1-2 target markets and

gain a better understanding

of their goals, challenges

and pain points

Notes from advisors

➤ "As far as credibility with clients, follow up is key."

➤ "Credibility is done with face-to-face meetings and satisfied client referrals."

➤ "Returning calls promptly and providing information when promised is key to establishing credibility."

Quick Facts

➤ 84% of consumers trust recommendations from people they know.

➤ The brain processes images 60x faster than words.

➤ Trust-related factors, such as referrals, reputation, experience and relationships are the leading reasons why investors begin their relationships with their primary financial services provider.


Key Sources


2 (4/19/2016)

Supporting Sources (3/3/2016) (7/1/2017)